Why do a “First Look?"
Modern Southern brides often hold to the wedding day tradition in which the groom is not to see the bride on the wedding day in her bridal gown prior to the wedding ceremony. If he does see her in the dress beforehand, the couple may have bad luck in their marriage, the superstition states.
While many brides hold true to this convention and forbid the groom to even so much as know the color of the dress, most do not know from where the tradition originated.
In the Middle Ages, when marriages were arranged, the bride and bridegroom could not see each other prior to the wedding and had often never met. Hence, if they were to have seen one another, they may realize the other is unattractive and would run from the idea of marriage. This tradition continues today and it adds unnecessary stress to an anxious bride.